About
Sherif El-Turky
Owner
A Legacy of Vision Since 1977
Our story began in 1977, when the El-Turky family established its family-run business in the field of optics — a journey rooted not just in commerce, but in a deep scientific and professional heritage. Our grandfather was one of the founding contributors to the Institute of Optics in Egypt, laying the foundation for generations of dedication to eye care and optical excellence.
With a passion for precision, clarity, and craftsmanship, our family committed itself to offering high-quality optical products and exceptional service to generations of clients.
From the very beginning, our mission has been simple: to help people see better — and live better. Over the decades, our business has earned the trust of communities and professionals through integrity, expertise, and personal care.
A New Chapter – Sherif El-Turky
In 2004, I, Sherif El-Turky, proudly continued the family legacy — with a vision of my own. Inspired by the knowledge and values passed down from my grandfather and father, I embarked on a journey to modernize and grow the family business, blending tradition with innovation.
I introduced cutting-edge technologies, modern designs, and international standards — while staying true to the core values we were built on: quality, trust, and customer satisfaction.
Whether you are looking for premium eyewear, advanced optical solutions, or a personalized consultation, we deliver more than just products — we deliver clarity, confidence, and genuine care.
